Accor continues to construct model momentum with artistic campaigns and experiential actions


Campaigns and initiatives for Raffles, Fairmont, Sofitel, Pullman and Ibis Funds had been launched this yr, reinforcing every model’s distinctive experiences and reflecting the group’s dynamic in strengthening its unmatched model portfolio.

Because the world’s most diversified resort operator, Accor has an unequalled portfolio of motels in all sectors, from luxurious to economic system, together with a number of classic manufacturers akin to Novotel and ibis. The group continues to curate distinctive experiences throughout 40+ resort labels throughout the community, tailor-made to every model’s personal distinctive identification and values,

The distinctiveness of our manufacturers could be seen within the campaigns launched during the last one yr and which reinforce the imaginative and prescient of each model to convey hospitality to life. At Accor, our campaigns are created in-house by our model groups and Accor Inventive Studio, led by Inventive Director Jean-Guilhem Lamberty, permitting us to have a formidable and agile method. The eagerness of our model groups and the experience and imaginative and prescient of Inventive Studio allow the group to develop content material that’s significant to our manufacturers, helpful to our companions, and connects with our clients.

Other than campaigns, our manufacturers have additionally launched revolutionary initiatives to ship highly effective experiences to company. Let’s take a better have a look at some distinctive examples in 2021.

Raffles, a Solid of Fashionable Royals and a Well-known Marketing campaign

As a tribute to Raffles, a well known model that began 130 years in the past in Singapore, The brand new marketing campaign, titled by famed director and artist Peter Greenaway, calls on the solid of modern-day royals (HIRH Katharina von Habsburg, Archduchess of Austria, Princess of Hungary and Bohemia together with her mom HIRH Archduchess Anna Gabriel von Habsburg, von Wrede; HRH Maharaja Sawai Padmanabh Singh, King of Jaipur; George Spencer-Churchill, Marquess of Blandford; HRH Princess Maria-Olympia of Greece and Denmark; and H.H. Prince Nikolai of Denmark). A multi-generational, royal solid come collectively in a single evocative movie and thru participating imagery Pay homage to the golden age of journey and reinforce the timeless affect of the model.

Involves market as marketing campaign The Raffles model embarks on a sturdy growth plan to double the variety of motels in its international portfolio by 2024, After the current opening of a second resort in Dubai and the a lot anticipated opening OWO. in Raffles London On the horizon, the model can also be gearing up for future openings in different areas together with Boston, Doha, Macau, Bahrain and Moscow.

Fairmont, the magic of nature and the significance of preserving it

Fairmont Accommodations & Resorts is opening a brand new chapter in its greater than 100-year historical past by unveiling its newest marketing campaign “Expertise the Grandest of Emotions,” A tribute to locations the place luxurious and journey are intertwined. A convention of considerate hospitality amidst spectacular views throughout the globe retains the model firmly rooted in nature and its conservation and is a key theme within the marketing campaign. Whether or not downtown, on a distant island, within the mountains or within the countryside, staying at a Fairmont Lodge means selecting a spot that is infused with that means and emotion.

Oscar profitable actress on this marketing campaign Susan Sarandon Performs the function of name ambassador and guides patrons on a journey that encourages everybody to increase their horizons and reside experiences that commemorate the pure setting of every property.

Sofitel, Audacity to Reside the French Method

The primary worldwide model of French luxurious motels, Sofitel was born out of a need to embody what it is wish to reside within the French Method, Greater than a slogan, it’s an invite for vacationers to reside the French manner by way of tradition, design, artwork, cooking and wellness.

model new”French It” digital marketing campaign reinforces this place and shows French tradition in a non-conformist method. Six quick movies, every constructed across the whims of French expressions, describe the artwork of dwelling like France. The marketing campaign, which additionally highlights Sofitel’s robust place within the luxurious resort trade, is being broadcast on social networks and influential media in markets together with France, the UK and China.

Pullman, Wholesome thoughts in a wholesome physique

Pullman announces global partnership with Les Mills to take hotel fitness from the ordinary to the extraordinary - Photo by Accor
Pullman broadcasts international partnership with Les Mills to take resort health from the odd to the extraordinary – Picture by Accor

after the creation of Pullman Energy Health Program And a World partnership with Les MillsThe model is taking its ardour for revolutionary health a step additional Pullman Health Squad, A workforce {of professional} Les Mills ambassadors have been chosen to steer the corporate’s health initiatives, and embody Anthony Oxford, Maxim Wisant, Fiona Francisca, Gary Mulholland, James Thomas and Jojo Zhourong.

Pullman just lately partnered with Les Mills in an effort to interrupt Guinness World Information™ for Most Viewers of a Energy Coaching Exercise, By its custom-made train program, the model is setting a brand new momentum for the journey and fostering its dynamic neighborhood of like-minded members.

ibisbudget, bringing city sports activities to life

Supply: Accor

A kind of hen finances A sensible alternative as a basecamp for city adventures. in ibiso finances, Visitors come along with their shared ardour for city sports activities and luxuriate in enjoyable and good sports activities gear to remain lively.

The eagerness of the model is mirrored in: two main partnerships, first, with crimson Bull For the 2021 Road Type Freestyle Soccer World Championship, an occasion that celebrated the talent, type and variety of this rising sport. Second, with the sports activities model decathlon To assist French locals maintain tempo with good sports activities classes led by skilled trainers at 52 ibis finances motels throughout France.

About Accor, a world-leading hospitality group

Accor is a world main hospitality conglomerate with 5,300 properties and 10,000 meals and beverage merchandise in 110 nations. The Group has one of many trade’s most various and absolutely built-in hospitality ecosystems comprising greater than 40 luxurious, premium, midscale and economic system resort manufacturers, leisure and nightlife venues, eating places and bars, branded personal lodging, shared lodging properties, concierge Companies embody co. -Office and rather more. Accor’s unmatched place in way of life hospitality – one of many quickest rising classes within the trade – is led by Ennismore, a three way partnership during which Accor holds a majority shareholding. Ennismore is a artistic hospitality firm with a worldwide collective of entrepreneurship and founder-built manufacturers at their coronary heart. Accor has an unequalled portfolio of unique manufacturers and over 230,000 workforce members worldwide. Members profit from the corporate’s complete loyalty program – All – Accor Reside Limitless – A every day way of life companion that gives entry to a wide range of rewards, companies and experiences. By its international sustainability commitments (akin to reaching internet zero carbon emissions by 2050, the worldwide elimination of single-use plastics within the visitor expertise of its motels, and so on.), Accor Solidarity, RISE and the All Heartist Fund initiative, the group focuses on driving optimistic . Motion by way of enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, range and inclusivity. Based in 1967, Accor SA is headquartered in France and is publicly listed on the Euronext Paris Inventory Change (ISIN code: FR0000120404) and the OTC market (ticket: ACCYY) in the USA. For extra info go to group.accor.com or observe Accor TwitterFb, LinkedIn and Instagram.





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