Apple iPhone demand nonetheless robust regardless of stories of manufacturing cuts – BofA

Tim Prepare dinner at Apple launch occasion, March 8, 2022


Financial institution of America analysts mentioned Wednesday that iPhone demand remains to be robust regardless of a latest report that mentioned Apple has minimize manufacturing of its iPhone 13 and new iPhone SE.

Analysts at Financial institution of America mentioned in a word, “Whereas these articles could lead some buyers to assume that there’s a threat to demand, we imagine our evaluation of the iPhone trade-in costs will not be choice.” The demand for iPhones on a base stays robust.”

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Financial institution of America mentioned Apple decreased trade-in costs for some iPhone fashions following the launch of the $429 iPhone SE in early March. The word says the newest mannequin out there for trade-in is the iPhone 12 Professional Max now priced at $650, up from $700 earlier than launch. Analysts argue that this reveals demand remains to be robust as a result of Apple does not must pay as a lot to persuade folks to commerce in older iPhones for brand new fashions.

An Apple spokesperson was not instantly out there to touch upon the trade-in value adjustments.

“This compares to the 12 months 2019 when Apple was providing increased trade-in costs versus third-party upgrades,” analysts mentioned. “Individually, China has imposed one other spherical of lockdown in Shanghai; nevertheless, as we reported earlier firms have realized to fabricate by way of COVID and Apple/Foxconn haven’t any want to maneuver manufacturing to different areas. There’s potential and to this point, we don’t count on a bodily impression from these shutdowns.”

In one other signal of energy for Apple’s new iPhone SE, Financial institution of America analysts mentioned a worldwide survey performed in January confirmed 25% of respondents nonetheless owned an iPhone 8 or earlier. Older iPhone customers are the audience of the iPhone SE.

“We see this as a possibility to drive a alternative cycle,” Financial institution of America mentioned. “Apple could also be focusing on these customers to improve to a more recent iPhone, which can be one motive why Apple nonetheless accepts the iPhone 6 and 6 Plus fashions for trade-in in China, however within the US and UK. No.”

Financial institution of America mentioned Apple may benefit from rising its put in base of iPhones, which might be monetized to enhance providers income. Apple’s providers enterprise grew 24% year-over-year to $19.52 billion throughout fiscal Q1.

Apple reportedly cuts production of new iPhone SE by 20%

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