Bringing a brand new perspective to the automobile rental trade

Annemarie Muru and Felicity Travanie, two feminine CEOs within the automobile rental trade, imagine that the market is present process a major transformation, and that the journey trade is changing into more and more gender numerous and customer-centric. Among the ladies directing corporations on this trade sit down with CEO Journal To debate his management fashion and ambitions to develop into a frontrunner of this transition.

Annemarie is the CEO of worldwide startup Ligoo – a contactless mobility service that’s altering the automobile rental expertise by making it secure and hassle-free. Liigu excels available in the market for its idea of being technical and human on the similar time. The corporate began as an experimental venture to check a brand new automobile rental idea and has since grown right into a thriving enterprise with a rising buyer base and stellar evaluations. Annamari was a pioneer on this course of as he firmly believed that know-how ought to be inclusive and make journey inexpensive, straightforward and thrilling.

Her journey within the mobility trade started roughly three and a half years in the past in her function as Enterprise Course of Supervisor for Automobile Rental Gateway, a automobile rental connectivity platform the place she was answerable for bringing a recent, recent and revolutionary perspective. Her background in economics and administration at European Structural Funds appeared considerably poor at first, nonetheless, it was a brand new journey and as a real chief she was prepared for it.

“What’s now thought-about a brand new strategy would be the norm within the close to future.” — Annemarie Muru

“At first, I had some hesitation about whether or not telematics options, car life cycles, rental market dynamics, and so forth had been my actual ardour. However I need to say, it’s addictive – as soon as I noticed I used to be utterly hooked to the trade as to what might be modified with a brand new strategy. When Ligu debuted and I obtained a proposal to launch it available in the market, there was no hesitation – I mentioned ‘sure’ ‘, “she shares.

Felicity Travanie is the founder and CEO of ViceCars, a proud and energetic automobile rental dealer firm. The corporate was based seven years in the past and has already served over half one million world prospects together with worldwide automobile corporations. A really world firm picture and enterprise processes had been achieved by means of the management of Felicity, who noticed a spot available in the market and determined to take motion.

He co-founded ViceCars after a profitable profession with a number one automobile rental reserving web site. His huge expertise within the trade inspired him to arrange a brand new automobile dealer firm with a concentrate on the shoppers and to make journey a stress-free expertise. With a well-established profession inside the trade, the standing of girls is a subject Felicity may be very keen about.

“In earlier roles, it was clear to me that ladies are promoted based mostly on their previous achievements (as was my case), whereas males are promoted based mostly on their future potential,” she feedback. Huh.

Stable expertise and in-depth trade data assist Felicity to have a strategic imaginative and prescient and make quick and efficient choices.

management fashion

Affect and Engagement – ​​These two key phrases outline the method Annemarie and Felicity are pursuing of their every day enterprise. Perfection is what Ligu is aiming for and Annemarie, herself a perfectionist, strives to be influential in each exterior and inner enterprise processes.

“I’ve a ardour for enchancment and perfection in every thing I do. I imagine that if one thing will not be price giving 100%, it isn’t price doing in any respect,” she explains. I additionally attempt to be and provides causes for not having a ‘as a result of I mentioned so’ perspective to my choices.”

Along with being a perfectionist, Annemarie can be an enormous fan of conservative pondering. It’s described in his personal phrases as “the rules of taking accountability to your personal ideas and actions, not worrying or complaining in regards to the belongings you can’t change and people you possibly can change”. Management is about being a job mannequin, giving examples and getting suggestions, she provides.

Felicity shares these sentiments, believing that the one means for Wisecars to attain actual buyer satisfaction is thru transformational management, whenever you as a frontrunner are a optimistic change function mannequin.

“I imagine in transformational management,” she affirms. “I’m desirous to encourage optimistic change. We’re an lively, enthusiastic and passionate workforce. My aim is to encourage and inspire staff to allow them to attain their targets. With an engaged workforce, and Extra will be achieved. Our workforce strives to exceed expectations to work in the direction of our shared imaginative and prescient.”

Felicity is proud to share that ViceCar is likely one of the greatest locations for profession improvement for all genders.

gender bias


Each ladies acknowledge that there’s gender bias within the trade, nonetheless, they’ve their very own perspective in the direction of it. Annemarie sees the trade as a aggressive surroundings the place she will be able to make a distinction.

“I do not thoughts a aggressive surroundings and really feel that I’m appreciated for my data, braveness and persona fairly than my gender,” she says.

Discussing this matter, she shared an expertise of being one of many eight ladies out of 80 friends. It felt unusual for a second, nonetheless, as his consideration shortly shifted to the topic and the skilled environment led him to get pleasure from sensible conversations.

Felicity has additionally usually skilled being the one lady within the room and it isn’t one thing she worries about. His experience within the subject nurtures his braveness to precise his views. The office and tradition these two feminine CEOs have created is inclusive and consists of professionals from each genders. They’re on the lookout for professionalism from others and don’t concentrate on gender, race or age.

to the moon and past

The automobile rental trade is present process a major transformation. The pandemic challenges the sector to develop into extra tech-centric and on the similar time, prospects are on the lookout for stress-free experiences. The standard automobile rental strategy is outdated and the tempo of change is astonishing, which not all corporations are capable of comply with. Led by Annemarie, Ligoo goals to be a real game-changer available in the market.

“What’s now thought-about a brand new strategy would be the norm within the close to future. I see Liigu as a kind of good examples the place the service is made by the individuals and for the individuals – which implies we’re right here to offer comfort and ease of use. We don’t quit and we aren’t afraid of challenges,” shares Anemari.


Annamari Muru together with her workforce

“What’s new excites us and we’re able to share enjoyable and nice experiences with everybody. Ligu is like everybody else and the world ought to be – hardworking, ahead pondering and having enjoyable alongside the way in which !”

She additionally says that the workforce has already grown from 4 to 19 and the variety of prospects has already reached 1,000.

Because the chief of Wisecars, Felicity spends most of her time speaking with different trade professionals. She has a transparent imaginative and prescient of how the corporate will be the highest participant available in the market and that is the inspiration she shares together with her workforce.

“Creating transparency within the automobile rental trade and connecting individuals by means of journey is an countless course of. We’re set to be the highest gamers on this journey,” she explains.

being a mother or father on the similar time

Each leaders imagine {that a} wholesome work-life stability will be achieved for women and men even whereas holding excessive positions in an organization.

ViceCars CEOs have usually skilled that society expects them to decide on between household or profession. “Individuals imagine that if work is up, household is down. What they do not see is that they are often mutually useful. They don’t have to exist individually. ,

“I imagine that there’s a fixed battle for girls between profession or household. The assumption is that it’s not possible to be nice at each. It’s merely not the case.” – Felicity Travanie

Felicity additionally factors to completely different expectations for women and men. “I imagine that there’s a fixed battle for girls between profession or household. The assumption is that it’s not possible to be nice at each. That is merely not the case. I’ve usually heard that if you’re a really demanding In order for you the liberty to pursue a profession, it’s in all probability greatest to not have kids,” she says. “I’ve personally been the goal of such detrimental feedback. One frequent factor that I did in my profession put it first. It is a perception for girls.”

Annamari is the mom of two daughters. Although calling it cliché, he believes that one of the crucial necessary issues to him aside from work is his household. She says that changing into a mom has had a huge effect on her worldview.

“I can undoubtedly say that my eldest daughter has been my best instructor.” In response to Annemarie, her kids have helped her develop as an individual, discover new passions, and develop into the chief she is right now.

She additionally believes that her husband is of nice significance. “I may inform quick and lengthy tales in regards to the why and the way, however merely put: That is my house.”

a message to different ladies

Each leaders imagine that ladies are able to doing and doing superb issues, no matter they set their thoughts to.

“Keep actual! No matter you select, be it mother, daughter, sister, boss, professional, artist, buddy, be whoever you need to be and benefit from it! Annemarie’s conviction say with.

“I imagine {that a} lady can do something at a senior stage and I’m dedicated to creating certain that we offer the surroundings and alternatives for them to take action. If you’re decided, the sky is the restrict,” Felicity is the conclusion of.

Wisecars. about
We’re a proud and energetic automobile rental dealer, offering worth comparability of main impartial rental automobile suppliers around the globe. We purpose to offer the last word street journey expertise to vacationers. Wisecars affords a chance to start out your journey off proper and have an journey. You can begin your journey virtually wherever with an inexpensive automobile rental from Wisecars. We offer safe on-line reserving for all airports in most main cities around the globe. Wisecars goals to make sure that you should have every thing you want for a profitable journey. Our administration works every day to keep up sturdy relationships with our prospects and suppliers with a purpose to present the perfect service and make sure the greatest remaining worth to your rental automobile. We work arduous to provide the greatest offers with an uncompromising stage of service and to be sure you can guide your automobile with confidence figuring out you get the perfect fare package deal to your wants will get. We at all times provide all kinds of choices to fit your wants, and we love that will help you benefit from your trip or enterprise journey.
Liigu. about
Liigu is an app-based mobility service that connects automobiles to prospects through cellphones. The corporate affords a handy and sustainable different to proudly owning a private automobile. Liigu’s platform makes private mobility providers hassle-free, whether or not rented for hours or months. To make use of Liigu Automobile, the shopper solely wants their smartphone – a single smartphone to speak with the automobile for your entire rental course of, from reservation to ID verification, to locking and unlocking the doorways can be utilized. The product stands out by combining the cellphone as a key (culinary) know-how and a personalised human strategy to buyer interplay. Liigu supplies 24/7 buyer help, offline digital entry and availability of wonderful high quality of service. Liigu affords each short-term leases and subscriptions. With a Liigu subscription, the shopper can swap automobiles from nation to nation. Liigu is run by a workforce of mobility lovers whose huge expertise within the automobile rental trade and mobile-based applied sciences has been a key issue contributing to the corporate’s fast progress.

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