[Editorial] Setting a brand new customary for smartphones in our altering world


By Dr. TM Roh, President and Head of MX Enterprise

After I go searching me, I ponder how a lot innovation exists in our world at this time. Nonetheless, what I’m most enthusiastic about is the event of the smartphone. This single system gave solution to new digital industries – for distant work, education, leisure and health – and the power to seize, discover and talk with anybody, wherever with the contact of a finger.

Smartphones are the portal to infinite progress. And at Samsung, we by no means took it calmly.

It isn’t sufficient for cell innovation to only sustain with the world. We have now to go one step additional, so our know-how will help change the way in which we expertise all the things round us and make our lives simpler. For this reason we consistently push ourselves to interrupt the principles of what a smartphone can do.

Breaking the Guidelines to Begin the Subsequent Chapter in Smartphone Historical past

In 2011, the Galaxy Be aware mixed the comfort and portability of a smartphone with the broad display and notepad-like performance of a pill. Some emphasised a 5.3-inch show – thought of too giant again then – however the Be aware made a legacy the place a bigger show is now customary. The S Pen additionally shocked everybody. It empowered folks to bridge creativity with productiveness – they may rapidly jot down their ideas and concepts in Samsung Notes each time inspiration struck.

In 2019, we dared to redefine the smartphone as soon as once more. We launched our Galaxy Z Fold collection and introduced a totally new kind issue to the cell business. Our innovative foldable design modified the way in which folks use their telephones. With Flex Mode, video calls are hands-free and straightforward. And multitasking with a number of home windows can be a breeze, as your telephone shrinks to the scale of a pill within the blink of an eye fixed. And as soon as once more, the business took discover, with many cell corporations now following in our footsteps to make foldables the following huge factor.

Innovating by listening and being attentive to customers

In a sea of ​​smartphone similarities and iterative updates, our ambition stays steadfast: to detect the indicators which are driving change – by listening to your suggestions – and proceed to ship the cell experiences all of us have to develop. empower for.

We all know lots of you had been shocked when Samsung did not launch a brand new Galaxy Be aware final yr. You may love the unparalleled creativity and effectivity of the Galaxy Be aware collection, which enabled you to change from gaming nirvana to high-octane productiveness immediately. You made enjoyable of the dwell S Pen, which many say rivals ink on paper. And we’ve not forgotten concerning the experiences you’re keen on.

Catalyzing the Galaxy’s Subsequent Evolution

For years, Samsung has turned skeptics who used to assume our concepts had been not possible. Whether or not it was an enormous display, a stylus that nobody knew they wanted or a pro-grade digital camera that might actually deliver cell images out of the darkish.

With each new growth of Samsung Galaxy units, now we have launched options that redefine your complete cell class. And we’re about to rewrite the principles of the business as soon as once more.
At Unpacked in February 2022, we’ll introduce you to probably the most outstanding S collection units we have made. The following technology of Galaxy S is bringing the perfect of our Samsung Galaxy experiences collectively into one nice system.

With this, you’ll personal the night time – Taking the perfect and brightest photos and movies you’ve got ever captured with a telephone. You too dominate the day With energy, pace and gear that may’t be discovered wherever else. Take pleasure in cutting-edge improvements made attainable due to you Sensible Galaxy Expertise up to now. feeling good about being part of all most sturdy Galaxy ecosystem. And, sure, you may be serving to Samsung Rewrite the way forward for smartphones.

Prepare for the last word extremely expertise.



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