Flipkart Adjustments the Recreation with Reside Commerce Sale of Nothing Telephone (1), Advertising and marketing & Promoting Information, ET BrandEquity


Flipkart kicks off the Nothing Telephone (1) sale by conducting India’s first reside The Zero Hour

Nothing Telephone (1) goes on sale July 21. The occasion hosted a reside session with 4 eminent personalities: Masaba Gupta – Trend Designer; Jim Sarbh – actor; Rajeev Makhani- Technical Specialist; and Manushi Chhillar – Miss World 2017 who spoke about her expertise of utilizing the Nothing cellphone (1), after which she opened the cell to all.

Flipkart changes the game with the Live commerce sale of Nothing Phone (1)

Held on the ‘Flipkart Reside’ platform, the occasion noticed an unprecedented response with over 380,000 customers logged in for the sale with over 319,000 concurrent viewers. The Nothing Telephone (1) sale was reside for simply 10 minutes throughout the present and your entire stock bought out in a jiffy.

This launch is a recreation changer within the historical past of smartphone launches. With new, participating gross sales codecs, Flipkart is redefining the smartphone procuring expertise in India.

Flipkart changes the game with the Live commerce sale of Nothing Phone (1)

In right now’s world, it’s a problem to maintain the viewers engaged for quite a lot of seconds, however the launch skilled the best viewers for any reside occasion on this class. It was superb to see that the content material hosted on Flipkart Reside was participating sufficient to interact 87 % of the viewers with the 30-minute present.

Flipkart changes the game with the Live commerce sale of Nothing Phone (1)

Mumbai-based, The Voice Authority (TVA) was behind the content material planning and manufacturing of this grand reside commerce occasion. With the interactive reside commerce format, viewers can actively take part and work together with their favourite celebrities from the consolation of their properties, making it a fascinating occasion. As a frontrunner within the manufacturing of reside commerce content material in India, TVA’s experience turns out to be useful in elevating the bar for the Zero Hour, Nothing launch occasion!

Flipkart plans to make ‘The Zero Hour’ a recurring asset as a reside sale format for the foreseeable future. The primary version of The Zero Hour was larger than any reside commerce occasion organized by any e-commerce platform in India. Other than the reside commerce occasion, Nothing Telephone (1) additionally noticed an amalgamation of twenty-two celebrities from totally different walks of life who shared their photos with Nothing Telephone (1) on Instagram and it concluded with unbelievable statics.

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Disclaimer: The content material is created by Flipkart Crew. ETBrandEquity might or might not subscribe to the views offered within the article.



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