FreshWorks helps companies ship a extra pleasant buyer expertise with new integrations with Google’s Enterprise Messages


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FreshChat conversational messaging capabilities broaden to Google’s enterprise messages as prospects join on Google Maps and Google Search to get assist

San Mateo, Calif., July 27, 2022 (Globe Newswire) — freshworks inc, (NASDAQ: FRSH), a software program firm that empowers individuals who drive companies, as we speak launched integrations with Google’s Enterprise Messages for Freshchat®, Freshdesk Omnichannel® and Freshsales Suite®. This integration may also help companies around the globe attain and assist their prospects immediately on the Google Maps and Google Search cell apps – making it simpler for brokers to assist customers within the locations they normally go to. Use to seek out native items and providers.

lately forrester report Commissioned by Google, it discovered that 54 p.c of customers anticipate a speedy response from manufacturers and 48 p.c need it to be on the channel of their selection.

“Pace ​​and comfort are the important thing to a terrific buyer expertise,” stated Bart Janiches, Google’s Director of Enterprise Communications Partnerships, “The combination with Freshworks makes it quicker and simpler for companies to work together with their prospects throughout the Google apps they know and love.”

Integration of Freshworks merchandise (Freshchat®, Freshdesk Omnichannel® and Freshsales Suite®) with Google’s enterprise messaging helps companies accomplish the next:

  • Enhance model worth with higher attain and higher discoverability for purchasers;

  • Seamlessly join with the context and supply a unified conversational expertise to your prospects;

  • Present extra well timed assist and seamless customized experiences for Google customers; And

  • Enhance CSAT scores by quickly fixing questions in actual time, with a 360° view of the shopper at gross sales, advertising and marketing and assist touchpoints.

“Shoppers need quick response by the channel of their selection. Our integration with Google’s Enterprise Messages empowers native companies to take action whereas sustaining a unified view of the shopper, making it simpler for brokers to handle conversations and resolve points on the proper channels. . Prakash Ramamurthy, Chief Product Officer, Freshworks.

Poorvika Mobiles, integration for smartphones and devices in India and early adoption of multi-brand retail chains, makes use of Freshchat with Google’s enterprise messaging. The corporate depends closely on Google Search and Maps to seek out close by shops for its prospects. Poorvika now gives assist by enterprise messaging for 288 retailers, and plans to onboard all 475+ retailers quickly. For purchasers searching for assist, this improves discoverability and extra quick responses. For Poorvika’s assist workforce, the combination gives a further channel to assist brokers with a unified interface throughout all channels.

“New features have grown with our enterprise wants as extra prospects hold trying to find us by Google. Chat quantity has doubled since we began utilizing FreshChat and we at the moment deal with about 50% of the messages we obtain every month on Google’s Enterprise Messages. Senthil Kumar M, Common Supervisor Poorvika Mobiles, “We’re thrilled to have a unified and unified communications platform for all of our buyer assist touchpoints, versus a number of, unconnected options. We love the scalability and managing quantity utilizing the identical workforce of dwell chat brokers We proceed to take action. Our prospects love that we serve them on the platform they discover us on!”

finchoice, a digital monetary providers supplier in Africa, lately added Google’s Enterprise Messages to the highest of its current service channels. FinChoice envisions a totally automated assist system to permit its workforce of 80 brokers to deal with conversations that require a human contact.

“Our aim is to make assist instantaneous, allow self-service for our prospects and assist them by the platform they join with us on. With Freshworks, we’re in a position to present prospects with the choice to achieve out to us by a number of channels. Including enterprise messages by Google Search helps our enterprise discoveries on this area and the brand new integration allows us to have buyer interactions with out having to modify apps!” stated farah abdurrahmanThe Digital Expertise Lead at FinChoice.

FreshWorks and Google’s enterprise messaging integration is constructed on the FreshWorks Neo platform and is now publicly out there for all accounts. Study extra about integration Right here,

About Freshworks Inc.

Freshworks Inc., (NASDAQ: FRSH) makes enterprise software program that folks love to make use of. Function-built for IT, buyer assist, gross sales and advertising and marketing groups, our merchandise empower the individuals who energy the enterprise. Freshworks is quick to onboard, inexpensive, constructed to please, but highly effective sufficient to ship vital enterprise outcomes. Headquartered in San Mateo, California, FreshWorks serves greater than 58,000 prospects worldwide, together with Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, MultiChoice, OfficeMax, TaylorMade and Vice Media. Go to for contemporary firm information www.freshworks.com And observe us on Fb, LinkedIn and Twitter.

© 2022 Freshworks Inc. All rights reserved. Freshworks and its related logos are logos of Freshworks Inc. All different firm, model and product names could also be logos or registered logos of their respective firms. Nothing on this press launch needs to be construed as an endorsement, endorsement or sponsorship of this press launch, on the contrary, or by any third occasion of Freshworks Inc. or any side of this press launch.

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