TOKYO, April 14, 2022 – Mitsubishi Heavy Industries Thermal Techniques, Ltd. (MHI Thermal Techniques), a Mitsubishi Heavy Industries (MHI) Group firm, is launching new tv commercials to advertise its home lineup of air conditioners. Like its earlier commercials, the brand new commercials will probably be aired in two variations, one for the “Beaver” lineup of residential-use air conditioners and the opposite for the corporate’s commercial-use air conditioners. Each commercials function common actress Keiko Kitagawa. The principle idea behind the creation of the commercials is how MHI Thermal Techniques’ air conditioners “chill out the world from the warmth.” Each variations will start airing on TV Asahi community stations nationwide from tomorrow.
The brand new advert selling Beaver air conditioners for residential use demonstrates how the person can talk with the air conditioner in a home setting. Ms Kitagawa, carrying an off-white vacation outfit, is seen stress-free in a heat beige plain house, working her air conditioner by smartphone. The advert describes a number of the superior options of the Beaver lineup: “Space Air Conditioning,” enabling management of 16 totally different airflow patterns; “Sensor-Managed Airflow,” allows automated management of airflow quantity and path; “Energy-saving help”, which robotically switches to low working mode when the sensor detects none is current; and “Bio-Clear Operation,” which, by means of temperature and humidity management, suppresses allergens resembling pollen and depends on the facility of enzymes and urea, to entice and suppress pollution. “Would not you prefer to reside with good air con?” Kitagawa asks, and from her facial features and the general tone of the advert, viewers can see how the Beaver air conditioner ensures a snug life coupled with vitality effectivity and a clear surroundings.
Promoting for commercial-use air conditioners focuses on how the person can talk with the air conditioner in an workplace setting. Right here Ms Kitagawa, wearing a white pantsuit, is proven standing for the primary time in a easy mild blue house, accented solely by a desk and chair. Her gaze is fastened on a roof-mounted air conditioner outfitted with “Airflex,” a sophisticated expertise that forestalls air from blowing instantly onto these in attendance. The digital camera then shifts to disclose an workplace setting. “Would not you prefer to work with good air con?” she asks. The commercial emphasizes the superb consolation of economic use air conditioners, which have been scientifically confirmed. (Observe)
Each commercials, in addition to a behind-the-scenes take a look at their manufacturing, may be discovered on the MHI Thermal Techniques web site. The plans additionally name for Ms. Kitagawa’s commercials and visuals to be made obtainable by means of the corporate’s Twitter and Fb accounts (content material obtainable in Japanese solely).
MHI Thermal Techniques right this moment is concentrated on increasing its enterprise scope and strengthening its model power by means of the event of superior applied sciences and merchandise enabled by the synergy of its intensive operations within the air-conditioning and refrigeration enterprise. Via the airing of latest TV commercials, the corporate will actively promote its capability to supply optimum thermal options to fulfill the various wants of the market.
- Primarily based on joint analysis with a staff from the School of Arts and Sciences of Kyushu College. See the next press launch for extra info on the analysis.