Samsung dominance in premium, ultra-premium and total smartphone section: Counterpoint Analysis report


For those who’ve been a Samsung patron, because of the improvements the model usually brings to its units, here is some thrilling information! In line with knowledge from Counterpoint Analysis, the smartphone maker has created a brand new report by creating a number one place not solely within the ultra-premium section, but additionally within the premium section and total smartphone market in India.

Quickly after dropping the super-successful Galaxy S22 sequence, Samsung raked in a unprecedented 81 p.c market share within the premium smartphone section (Rs 1 lakh and above) in March 2022. Throughout the whole first quarter of 2022, it was 63%, up from 55% throughout the identical quarter of 2021.

In line with knowledge from Counterpoint Analysis, the smartphone maker has a quantity market share of round 74 per cent, pushed by the resounding success of its top-end machine Galaxy S22 Extremely in India. The flagship machine that mixed the perfect of Galaxy flagship experiences – the stellar S Pen from the Notice sequence and the pro-grade digicam of the S-series noticed good gross sales from each the earlier S sequence customers in addition to the earlier S sequence customers proper from the day of launch. Notice from customers.

“We’ve achieved a report milestone of 74 p.c quantity market share with our epic Galaxy S22 Extremely that exceeds the 100K section. Our success was attributable to our ‘3E technique’ which centered on growth, expertise and extraction to win over the hearts of Indian customers.” Aditya Babbar, Senior Director and Head of Product Advertising and marketing, Cellular Enterprise, Samsung India stated.

Samsung established itself because the market chief within the total smartphone section with 22% quantity market share and 27% worth market share in March 2022. The corporate’s enterprise methods resembling increasing its premium product footprint to a bigger variety of shops to increase past metro cities to Tier 1 cities and smaller cities, and introducing financing choices to make shopping for your smartphone simpler, have all helped. Contributed to larger gross sales, finally resulting in this large achievement.

Speaking in regards to the financing schemes, the corporate has launched two choices Samsung Improve and Samsung Finance Plus for its clients. Whereas the primary permits customers to trade their outdated telephones when shopping for a Samsung telephone, the second possibility is a lending service that helps clients take out loans (with EMI plans) to purchase a premium Samsung machine.

With this digital mortgage providing, the model claims that it is ready to attain out to clients in distant areas of India the place residents aren’t bank card customers just like the city inhabitants and are new to banking companies.

Quoting Counterpoint Analysis knowledge, the corporate additional claims to be the chief in premium section (above Rs 30,000) as nicely with 38% quantity market share. Concurrently, it has additionally consolidated its main place within the smartwatch and pill market with 73% and 43% volumes in March 2022.

Following this stupendous achievement, India’s main smartphone model plans to introduce new variants within the A-series and M-series, providing smartphone customers a big selection of choices at completely different value factors. The corporate claims that it’s now poised for double-digit progress within the second quarter of 2022.

Disclaimer: This text has been produced on behalf of Samsung by Occasions Web’s Highlight group.

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