Samsung will cease promoting function telephones in India, will proceed to launch price range telephones underneath Rs 15,000


The report additionally states that Samsung will launch solely smartphones above Rs 15,000 within the coming time. Nonetheless, this can’t be true. 91mobiles has independently reached out to Samsung to confirm the claims. Samsung has confirmed to us that when that function cellphone exits the market, the corporate nonetheless plans to launch telephones underneath Rs 15,000.

Samsung will probably be current within the function cellphone market

samsung feature phone

As said, Samsung has confirmed that it’s going to quickly go away the function cellphone market in India. However it would proceed to launch price range telephones underneath Rs 15,000 and never finish it. It’s fully comprehensible how 4G has develop into accessible and the necessity for inexpensive smartphones has elevated considerably in the course of the COVID-19 pandemic.

ET experiences that the final batch of Samsung function telephones for the nation will probably be manufactured by contract companion Dixon this December. Which means that we will count on the model to cease exiting the function cellphone market within the subsequent few months or earlier than the tip of this 12 months.

Function cellphone shipments in India have seen a decline of 39 per cent within the first quarter of 2022 as a result of provide chain points, excessive stock ranges and demand constraints as a result of excessive retail inflation. Counterpoint Analysis. Within the section, Samsung was as soon as the chief a couple of years again, however dropped to 3rd with simply 12 per cent share by the tip of March.

In response to Counterpoint, as of March, the function cellphone section contributed 1 p.c to Samsung’s complete quarterly shipments and 20 p.c of volumes. It will open the marketplace for Lava, HMD World’s Nokia and itel. The corporate is making an attempt to regain its management within the excessive worth smartphone section. Samsung executives have reportedly mentioned it expects double-digit progress within the June quarter. It had grabbed the highest spot in March, with a 22 p.c share due to 5G handsets above Rs 15,000.

The Counterpoint agency mentioned that Samsung has been the best-selling 5G smartphone model in India for 2 consecutive quarters. Analysts say the federal government’s PLI scheme for native manufacturing of handsets performed a component in Samsung’s plan. Beneath this scheme, worldwide manufacturers have to make telephones above Rs 15,000 to avail the advantages. For this, Samsung joined arms with Dixon to make its price range telephones regionally. With demand for function telephones at an all-time low, it does not make sense for Samsung to drop it.



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