Xiaomi launches smartwatch that mimics Apple at half the value

Xiaomi revealed its new Mi Watch this week. The $185 smartwatch seems to imitate the Apple Watch in each {hardware} and software program points, at a value low sufficient to compete with Apple’s premium parts.

Low Worth Apple Watch?

At first look, Mi Watch will be mistaken for Apple Watch. The dimensions of the touchscreen, the scrolling and energy buttons, and plenty of different Apple model identifiers are additionally a part of Xiaomi’s product. It incorporates most of the technical parts of the Apple Watch, comparable to the guts charge monitor, though it’s way more common amongst smartwatches as we speak. Well being monitoring is a key aspect of the watch generally, together with sleep and train trackers, blood oxygen sensors, and “physique vitality monitoring,” although it isn’t clear if that is meant to measure fatigue or the rest.

The Mi Watch makes use of a model of Google’s Put on OS referred to as MIUI for Watch. The beauty distinction seems to be acquainted to Apple Watch customers as properly. It is not the identical, but it surely’s not exhausting to suppose that Apple was the inspiration for it. MIUI for Watch contains variations of normal smartwatch apps together with proprietary apps and its personal app retailer. In keeping with Xiaomi, the watch and its app retailer will probably be bought solely in China. No schedule has been introduced for worldwide gross sales, however the firm is ready to ship them abroad.

Xiaomi and smartwatch progress

The Mi Watch is not Xiaomi’s first foray into smartwatches, together with the Amazfit, which added the Amazon Alexa voice assistant to its capabilities earlier this yr. Xiaomi’s personal Xiaoai voice assistant is constructed into the Mi Watch with full performance, however different voice assistant choices could also be added because the product is expanded to new markets.

Xiaomi has many causes to count on success with the brand new watch. A smartwatch just like the Apple Watch at half the value will attraction to many. And, in line with a current Gartner report, low-cost smartwatches are as a consequence of develop into an even bigger phase of the market, whilst spending on wearable expertise rises 27% subsequent yr. Google is clearly conscious of this development, most just lately shopping for Fitbit for $2.1 billion, lower than a yr after it acquired Fossil smartwatch expertise. Primarily based on the report, the smartwatch would not must be a premium model to compete. Efficiently emulating the expertise of the One, however not the value, could possibly be Xiaomi’s finest wager to seize a big share of the market.

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